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CRA Draws Attention to CRM

April 20, 2017

By:  C. Yvonne Chenier The Canada Revenue Agency (CRA) Charities Directorate has recently created a webpage discussing the involvement of charities in the practice of cause-related marketing (CRM).[1] The message on this new webpage zeros in on the benefit to the for-profit partner if the charity is considering issuing a receipt for a donation. Previously, […]

Filed Under: Articles, Charities - Current Articles Tagged With: C. Yvonne Chenier, Cause Related Marketing, CRA guidance, Drache Aptowitzer LLP, fundraising activities, social media ventures

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